PPC:

AUTO DEALERSHIP

Goals:

1. Increase the traffic and get leads for the client's website

2. Increase organic engagements and Facebook page likes

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Challenge: 

1. The main challenge was to lower the cost per result

2. To increase organic engagement on client's social accounts

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Reason for low engagement: 

      - No consistency of social media posting

      - No attractive social media posts

      - No proper sharing of mix content

      - No proper monitoring of Ad campaigns

      - No A/B testing for Ad campaign

 

Solutions: 

   To increase traffic and leads for client's website:

        1. We took over the campaign; we created attractive Ad copies and started doing A/B testing with different images, headlines and text

        2. We did carousel ads which gave a good boost to the Facebook ads. 

        3. Narrow the target audience 

        4. This helped to increase website traffic and decrease the cost per result 

        5. We got 100+ quality leads for the client's website.